Category online community

LINKS: Fresh City Life Online Marketing Bootcamp

A HUGE Thanks to everyone who participated in yesterday’s Bootcamp! We had a great turnout and appreciated all your hard work. :-) Tasha King did an awesome job teach traditional media: thank you for being such an outstanding partner! And a special thanks to Chris Loffelmacher of Fresh City Life and Ginger White and the team at the Denver Office of Cultural Affairs for putting together such amazing programs!

In my previous post, I put a slideshare version of my presentation. For those of you who asked for a list and links to all the resources I mentioned, here you go!

Learning!

Mile High Social Media Club: please RSVP here for this month’s event on SEO and Social Media. Strings Restaurant will host us on April 28, 5-8pm. (panel starts at 6) You can find MHSMC on facebook and on twitter @mhsmc.

Social Media DIY Workshop

Mashable.com’s How-To page

Note Taking/Documenting EVERYTHING

Evernote

Measurement Tools

Google Analytics

Social Mention

Alterian’s SM2

Scout Labs

radian6

Project Management

Basecamp (online)

5pm (online)

Curio (mac specific, desktop client)

To Do Lists

remember the milk

TEUXDEUX

Finances

Freshbooks – invoicing

Outright.com – bookkeeping

shoeboxed.com – receipts/business cards

expensify – expense management

Email

MailChimp

Constant Contact

MyEmma

Social Media Press Releases

PitchEngine

Surveys

SurveyMonkey

SurveyGizmo

Social CRM

BatchBook

Gist

Apps for Building Social Networks

SnappVille

KickApps

ning

Fan Page Analytics uncover value in Facebook Fan Pages

This is Part I in a two part series.

Update: Pete Warden posted on April 5, that Facebook threatened to sue him over Fan Page Analytics and he had no choice but to take the data down. He writes about the experience here.

Pete Warden’s Fan Page Analytics is an online application that generates comparison data & geographic demographics of Facebook Fan Pages. A lot of discussion around fan pages has been that they are low-visibility, elicit little engagement from fans and are akin to a status symbol- check this box so your friends will know, you too are a fan of sock monkeys.

Gist, a social CRM, hosted the dinner at Defrag ’09 where I met Pete Warden and a host of other technies interested in creating a clearer picture of social network users from publicly available data. Based on those conversations, Pete decided to tackle the Fan Page challenge.

A couple of days ago, just after a few tweeps were discussing that number of Fans doesn’t necessarily correlate with activity or community, Pete released Fan Page Analytics.  A common perception: Fan Pages basically offer the ability to demonstrate an affiliation. And, with the exception of a few celebrities and organizations that work to build community on the page, not a whole lot happens on a Fan Page.

As it turns out, even with little activity, Fan Pages can provide useful information when viewed through Fan Page Analytics (FPA). For example, Fans of Snuggie™ are also likely to be fans of freeze pops, Michael Jackson and Twilight (Sorry, but I couldn’t resist picking a “soft” target for my first example.)

Yesterday I asked Pete a few questions to learn more about FPA.

What inspired you to create FPA?

I’ve spent a lot of time designing ads to run on Facebook for my Mailana service, and it was very tough to figure out what locations or shared interests to target since Facebook doesn’t give you access to that sort of demographic information.

Where did you find the data?

I realized that the data I’d already collected from web crawls of public profiles on facebook.com could help me build a better picture of the audience I should be aiming for.

One happy user is Markus Neuert at CycleFilm

I asked Markus what he’d learned from using Fan Page Analytics:

At first, I was very surprised by the amount of fans I share with Women’s and Ladies Cycling Mags. On second thought, I wasn’t. Through my own Fan Page analytics provided by Facebook, I knew my audience is 80% male – and males like to look at females – so what better way to do that than on the mentioned women’s cycling Fan Pages. :)   My recent DVD release of US Pro Cyclist Liz Hatch may also have contributed to that.  Either way, the analysis clearly confirmed Facebook’s own analysis data, and even expanded upon it by giving me concrete options to act upon.

Pete Warden’s Fan Page Analytics is currently in beta. If you’d like to participate here is a link to the form.

And the saga continues…Part II: Pete shares where he is going with FPA and Markus explains how he immediately leveraged his FPA data for CycleFilm.

Denver turns 150 Saturday – celebrate with BUCKFIFTY.ORG (get it?)

Just when you thought Denver’s 150th was going to wind down with the cake-fest on Saturday, the party will carry on in the form of an engaging online project BUCKFIFTY.ORG. The brains behind the project are craftily trying to maintain anonymity, but I can tell you the  founding team includes artists, an editor, a design guru and no one named Joe, but they are trying to find one.



BUCKFIFTY.ORG is an online forum for Denverites and those who love Denver (Denverphiles?) to share their passion. Submissions include: art, video, writing, images and anything else that can be wrangled into an electronic format. Submission guidelines are pretty generous:

At buckfifty.org, we want a wide range of content for our site. We’re not placing restrictions on topics; as long as it has something to do with Denver or the Denver area, it can be about people, places, your experience, history, art, politics, or whatever interests you. What we are looking for is some sort of point of view, and hopefully some sort of hook that will make it interesting to read, or look at, listen to, or watch.

(Note the superb use of the semi-colon. Don’t see that anymore!) The goal is 150 posts in the next six months- about five new submissions a week. Just because you send something in, doesn’t mean you’ll make the cut – uninspired leftovers from a college essay are not going to make the grade. So what’ve you got? I can think of a lot of folks who should contribute and you should too! Better yet, pass the buck and get your neighbor to contribute. More details are available here.



Don’t miss out on the great Anniversary events this weekend!

A Change Will Do You Good: Change.Gov

In keeping with a far-reaching online campaign, President-Elect Barack Obama’s team hasn’t skipped a beat and launched Change.Gov, the official site of the Office of the President-Elect. It’s not a place holder. The web site has everything a good website has to offer: content, interactive features and an easy-to-use design.

I just have to say I expect big things from President-Elect Obama and how using social media will evolve the relationship between Americans and their President. The president’s weekly radio addresses can now be downloadable podcasts, press conferences can be streamed live, foreign policy junkies can follow negotiations via twitter, the new First Dog can have its own web page (actually, that already exists. See Barney.) and we can all attend online events through Facebook. Pretty soon it’s going to be hard for constituents to not be engaged in important legislative actions. This is what Obama’s campaign was all about- change in the form of building community online and off.

Let’s take a look at how the transition web site is going to facilitate more community building:

Content
What do you want to know? Joe’s bio- check. Issues Agenda – check. Acceptance speech embedded video – check. Blog – check. Can you imagine a potential blog name, “The First Blogger”?

One thing I noticed is that some content is replicated across pages- the blog and newsroom are currently one in the same. And, while most pages currently have content, the press room does not yet have information posted for reporters.

Interactive Features

Watch the speech, sign up for updates and apply for a job. Apply for a job? Yep, there is an Expression of Interest form, fill it out and later you’ll get an email with a more complete form to fill out. Not to sound like a skeptic, but we need to wait and see if this is window dressing.

And there’s a page where every American can tell their story. The government is clearly going to need to expand server capacity… My favorite feature? The little line at the top left that has a countdown: 75 days until inauguration.

Usability

While it lacks the graphic splash of the campaign web site, we’ll cut them some slack here they got this up in 24 hours, it is very easy for users to navigate.The toolbar across the top is easy to understand, the drop down menus are helpful and, repeat here, thanks to a large-enough font size, I do not have to worry about going blind while reading the content.

What’s missing?
Not a whole lot, but to be fair let’s serve up a little feedback here- comments features are not yet enabled on the blog and, as well all know, it’s not a blog if you don’t allow comments. Well cut The First Blogger a break by recognizing that it would take a small corps of online community managers to manage the flood of comments he would received on a daily basis.

We know it’s early, but Mr. O. was a prolific twitter (followed 124K+, followers 120K+) and text user during the campaign, we still do not see that capability yet. How fun would it be to get messages like “@rahmmie ordered the fries again. I am so tired of PBR.” Important stuff like that to keep us filled in on the transition…

And when will the Facebook page be up? Step it up pal! ;-)

I’ll follow the site and keep you posted. In the meantime, in case you want to watch it again, here is “The Speech.

Happy Thursday!
-I Can’t Keep Up

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