Category participation

Blog Action Day for Climate Change: just do one thing.

Last year I was lucky enough to participate in Blog Action Day. It’s pretty impressive to see the numbers- 7,883 blogs, from 140 countries with over 11 million readers are reaching out to educate people about Climate Change. Posts are from bloggers like Vincent Abry from France whose un monde du geek I enjoy. Ritsuko’s ゴハンBlog in Japan. (ゴハン = food.) Whose tweets about camping I’ve enjoyed. And, The Gamelian World out of Ghana who recently reported the first iPhone game likely to come out of Africa.

You get the idea- all these folks on the same day reaching out for the same goal. Pretty amazing.

My contribution is a small one. I used to work in the environmental movement and what I noticed is that most people felt guilty about not doing enough. I think they felt that if they couldn’t do something on a grand scale, like have a completely solar home, that their was nothing they could do to contribute to protecting the environment. When, in fact, if you asked them, they did something- turned off the lights after they left a room, conserved water, drove a smaller car, etc. Once they thought about it, they decided they could add one more thing into their lives, such as:

  • Writing to an elected official once a year to let them know their opinion.
  • Figured out how to recycle in their neighborhood.
  • Watered their garden before 8 a.m. (less evaporation)
  • Wore a sweater and turned the heat down. (Thank you President Carter!)
  • Bought grass-fed beef when they could afford it.
  • Supported a local CSA buy purchasing their vegetables through one.
  • Volunteered at community organizations committed to protecting the environment while serving the community. Denver’s Same Cafe is a great example!
  • Giving props to a climate-friendly business on review site tuggl.com.

Again, I am not suggesting you do all of these, just saying maybe you can try out one of these occasionally. Then you can work on getting your home off the grid. jk.

Thanks again to the folks at Blog Action Day for making this happen!

Report From the Field

Welcome to my blog! Today is my official launch day. Thanks to everyone for their thoughts, feedback and ideas with my trial posting in March (see below). While I have a lot to learn, I thought I would get started and use this as a working lab to develop a community around learning social media.

My friend Sarah told me that social media must be “funny, interesting and available.” I think I hurt my funny bone in a Zumba class the other day, but will make up for it in my next post.

This week I am doing a belated report from the field based on two of our colleagues’ recent trip to a social media conference.

Angela Berardino, Senior Communications Manager at the Denver Metro Convention & Visitors Bureau, and Sarah McClean, Public Relations & Communications Manager at the Downtown Denver Partnership, attended Ragan Communications’ Social Media conference in Las Vegas last month. Like everyone they are trying to adapt to rapidly changing social media and figure out how to balance these options with traditional media. The following are comments from e-mail (Old-fashioned, I know.) correspondence.

Key lessons learned? Interactivity rules!
Angela: It seems obvious, but every company that presented really hammered in the need to make communications interactive with the audience. IE, its not a true blog if no one can add comments on it.

Sarah: In addition to costing nothing, other people are getting the word out for you. Social media participants are volunteers, so motivate, empower and respect them. Rather than just making your own blog, participate in what is already being said about you.

Next greatest thing to come down the pipe? Twitter Expansion, Another Generation Takes to the Web and Aggregation.
Angela: Twitter is already out there, but its expansion is what’s next- microblogging; frequent, immediate contact, etc.

Sarah: The older demographic is starting to use social media. Aggregation is starting to occur. Now larger companies investing in/acquiring social networks. Microsoft recently purchased a 1.6 % stake in Facebook ( a mere $240M) and Google purchased YouTube for $1.65B.

New Tricks?
Sarah: Finding ways to leverage video and photo sites like YouTube and Flickr to promote an organization through providing content, but also accepting content from your community.

Angela: I took a ton of notes on measurement, and its hard to boil it down to one statement, but essentially there are a wide number of free tools out there to measure social media. They do take manpower hours, but there isn’t a need for extensive IT background – you just need to play around with the tools.

Angela & Sarah recommend these sites for tracking:
Blogs: Blogpulse, Google Blogsearch, IceRocket, Technorati
Podcasts: Digg
Twitter: Tweeterboard
Tags: del.icio.us
YouTube and Flickr: rankings available on users’ home pages

For another perspective on the conference, check out the New York Times columnist David Pogue’s Are You Taking Advantage of Web 2.0?

Interested in attending a social media conference? Check out these opportunities.
Corporate Communications and the Social Media Revolution
Media Bistro’s Media Circus
New Communications Forum

Future Topics- send me your ideas for additional topics
Denver Blogs
Transitioning from traditional to new media
Have blogs replaced the editorial pages?

Cheers -I Can’t Keep Up

PS – Thanks again to Angela and Sarah for their input. Check out their orgs:

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