Category facebook

Facebook Friday- I hate having to think on Fridays

Usually Friday is a lovefest for all those people we follow on twitter- we send them #followfriday (#ff) props for being so good to us. And it’s the day we use to skip out to a baseball game, take a long weekend, or ditch out of work early. But, I am choosing to spend it researching and learning about Facebook’s Open Graph and how it impacts my privacy and security. (Also, it’s pouring rain, so I serious doubt the Rockies/Marlins game is really going to happen. And there’s no hockey on during work hours.)

Given yesterday’s news and the constant changes to Faceboook’s privacy & security settings, I am more confused than ever. How does Facebook or third-party apps, share or use our information? It seems so overwhelming that it’s more complex than understanding derivatives and credit default swaps.

And I am not saying Facebook’s new “Open Graph” is as dire or complex as financial products sold in a backroom, I am saying this tool is equally confusing and that the average Jane doesn’t have the time to sit down and figure it out.

So it’s easy to just start sharing your information across all websites & platforms without thinking because it’s embedded and readily accessible.  (I don’t want to go as far as saying, “everyone’s doing it, but pretty soon, everyone’s going to be doing it.)

This is really important to me because I have kept Facebook private and don’t use it for business purposes.

When I learned about how exposed our data is on fan pages (now community pages), I decided to un-fan (“unlike” in the new lexicon) pretty much all the pages I belonged to- and it took forever! Do you realize how many pages we fan? It’s so easy, just a click. When you want to leave a fan page, you couldn’t just knock it off a list, you had to go to the page and scroll down to the bottom left and hit “un-fan.” Since I had been clicking on “fan” pages for a couple of years- I had 181 fan pages. It took forever to get off all of them. (There was a benefit to this- my pages are not junked up by every cause, product or organization I loved- it’s just news from my friends. That made for a more enjoyable experience.)

I am not a conspiracy theorist, nor do I sit around worrying about my data in the “cloud,” but this seems to give me less control and I wonder how that will impact my life.

I have not had time to read through all the information; I will and write a post for next week. Today my day is “Facebook Friday.” I will read through Facebook’s new Privacy Guide and a lot of analyses to come up with my own opinion. For now, I leave you with some resources to help you formulate yours (or you can go down to the Tattered Cover for “Book & Lovers’ Day” and have an Ovaltine to warm your bones, on this cold, rainy day).

For those of you starting to wade into what Facebook’s Open Graph means for you, here you go:

Facebook’s privacy page.

Jennifer Leggio of ZDNet has a great post on the war between Facebook & Google.

Robert Scoble discusses Facebook’s Ambition based on attending yesterday’s Facebook Press Conference. Video interviews with experts and of the press conference itself are enlightening, to say the least.

When I moaned about all the changes at Facebook @bethpartin shared this PCWorld post on how to protect your privacy on Facebook.

Ultimately, it is our responsibility to manage our security and privacy.So many websites are installing the Open Graph(it takes about 10 minutes), we may have to use it if we want to participate fully in the web. That’s what concerns me most. Or, if I ever have kids, I can move them to rural North Dakota and we won’t have to deal with this…highly unlikely.

Fan Page Analytics Part II

This is Part II in a two part series.

Update: Pete Warden posted on April 5, that Facebook threatened to sue him over Fan Page Analytics and he had no choice but to take the data down. He writes about the experience here.

As discussed in Part I, Pete Warden’s Fan Page Analytics (FPA) demonstrates the potential for better understanding of Facebook Fan Page Fans and aggregate demographics.

Testing it out: Cyclefilm

Facebook Fan Page Fans most likely to be Cyclefilm Fans

From a practical standpoint, Markus Neuert at Cyclefilm put FPA to work right away. Note the list above of the top Fan Pages that crossover with Cyclefilm’s site. Including: Lance Armstrong, Women’s Cycling Magazine, New Belgium Brewing and USA Cycling, to name a few.

As a result Markus reports:

After seeing the analysis, I posted a CycleFilm new item on the FB sites I share the most fans with. In addition, the location analysis made me log on to twitter and follow more people from Colorado.

I had an amazing re-follow response! All in all, I think the analysis made my social postings more relevant. I can target people and groups who are most likely to find Cyclefilm products entertaining and useful, cutting down on perceived ‘spam’ and getting a better response rate. We all win! Relevance and targeting are key to a successful marketing strategy in my opinion!

Curious about the FPA data, I asked Pete Warden: Does FPA cover all Fan Pages?

The site relies on a sample of around 100 million public Facebook profiles for its statistics, which means that some smaller pages may be missing or have too few profiles to be significant. Generally any sites with more than 500 fans should show up.

One last question for Pete. How do you see FPA evolving?

The evolution will be driven by the feedback I hear from users of this initial version. There’s a lot of directions I can take this, I’m pretty excited about extending the analytics to Twitter to for example, but I’d like to understand what features people really care about before I go too deep.

What suggestions do you have for Pete? What would data sets will be useful for you? How would you apply this to twitter?

Let them know in the comments below, or you can find Pete on twitter @petewarden and Markus Neuert @cyclefilm.

Fan Page Analytics uncover value in Facebook Fan Pages

This is Part I in a two part series.

Update: Pete Warden posted on April 5, that Facebook threatened to sue him over Fan Page Analytics and he had no choice but to take the data down. He writes about the experience here.

Pete Warden’s Fan Page Analytics is an online application that generates comparison data & geographic demographics of Facebook Fan Pages. A lot of discussion around fan pages has been that they are low-visibility, elicit little engagement from fans and are akin to a status symbol- check this box so your friends will know, you too are a fan of sock monkeys.

Gist, a social CRM, hosted the dinner at Defrag ’09 where I met Pete Warden and a host of other technies interested in creating a clearer picture of social network users from publicly available data. Based on those conversations, Pete decided to tackle the Fan Page challenge.

A couple of days ago, just after a few tweeps were discussing that number of Fans doesn’t necessarily correlate with activity or community, Pete released Fan Page Analytics.  A common perception: Fan Pages basically offer the ability to demonstrate an affiliation. And, with the exception of a few celebrities and organizations that work to build community on the page, not a whole lot happens on a Fan Page.

As it turns out, even with little activity, Fan Pages can provide useful information when viewed through Fan Page Analytics (FPA). For example, Fans of Snuggie™ are also likely to be fans of freeze pops, Michael Jackson and Twilight (Sorry, but I couldn’t resist picking a “soft” target for my first example.)

Yesterday I asked Pete a few questions to learn more about FPA.

What inspired you to create FPA?

I’ve spent a lot of time designing ads to run on Facebook for my Mailana service, and it was very tough to figure out what locations or shared interests to target since Facebook doesn’t give you access to that sort of demographic information.

Where did you find the data?

I realized that the data I’d already collected from web crawls of public profiles on facebook.com could help me build a better picture of the audience I should be aiming for.

One happy user is Markus Neuert at CycleFilm

I asked Markus what he’d learned from using Fan Page Analytics:

At first, I was very surprised by the amount of fans I share with Women’s and Ladies Cycling Mags. On second thought, I wasn’t. Through my own Fan Page analytics provided by Facebook, I knew my audience is 80% male – and males like to look at females – so what better way to do that than on the mentioned women’s cycling Fan Pages. :)   My recent DVD release of US Pro Cyclist Liz Hatch may also have contributed to that.  Either way, the analysis clearly confirmed Facebook’s own analysis data, and even expanded upon it by giving me concrete options to act upon.

Pete Warden’s Fan Page Analytics is currently in beta. If you’d like to participate here is a link to the form.

And the saga continues…Part II: Pete shares where he is going with FPA and Markus explains how he immediately leveraged his FPA data for CycleFilm.

Sunday Funnies: But are you like me at the cellular level?

Some topics while serious in nature, seem so far beyond our reach that they border on the absurd. While this topic is a serious one, I often get engaged in thought by seeing the no-so-serious side of an issue. The application of social media I discuss sounds like futuristic fantasy. It is here now and offers both opportunity and challenge. I hope my use of humor helps to provoke a dialogue on the topic.

Just when you thought Facebook Likeness Quizzes were the ultimate in creepy (if not shallowness), Emily Singer of the MIT Technology Review recently posted on the merging of genetics and social networking.

23andMe is a service that helps folks research their genetic history and compare genomes with others. Yes, you are one cheek swab and overnight letter away from learning how you stack up against the Joneses. Think about how this knowledge could enhance the family holiday letter, or not. Singer reports that 23andme hopes to establish a database to help family members, friends and strangers compare their genes. Genetic history seekers will be able to access the info online to find others with a similar profile. Social media with a twist ;-)

Remember the little bird in P.D. Eastman’s picture book that kept asking, “Are you my mother?” Well, birdie, ask no more! Just send us your saliva and we’ll get to work.

Obviously for health reasons, this is an important tool, but imagine the ramifications in other areas of our lives.

The Ultimate Background Check
I had a colleague who once complained that she just found out her husband had worn braces as a child. “What will happen to
my children? What could happen to their teeth?” she whined. Never mind that he was a rocket scientist. I was just waiting for her to say, “I want my money back.”

It is one thing to misrepresent your height and weight on match.com or e-harmony, but the double helix doesn’t lie. Not satisfied with the prospective Mr. Right’s two Ivy League diplomas? Well as the reclining he-man snores away, just snatch a swab and find out his REAL profile.

Imagine being 16 and announcing that you want to go to prom with Billy Shivley. Your mom squashes that idea faster than you can say deoxyribonucleic acid. “Honey, we checked and the Shivleys have a history of halitosis and naval fungus. And it looks like his father can’t taste the bitterness in broccoli and you know what that means.”

Are you a job seeker? Fear not. Singer also reports that the Genetic Non-Discrimination Act (GINA) has finally passed. The bill ensures that individuals cannot be discriminated against for employment or insurance purposes based on their DNA. Phew! My Facebook, LinkedIn and YouTube pages make me vulnerable enough as it is.

Now is that A & C or A & T?
If you’re up for killing some time, click here to play DNA-The Double Helix Game sponsored by the Nobel Foundation. You gotta be quick though!

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