Category plurk

Point/Counterpoint: Plurk v. Twitter

This is a cross-posting with Aaron Strout of Citizen Marketer 2.0.

On last week’s Quick-n-Dirty podcast
show
, my co-host, Jennifer Leggio and
I spent some time talking about Twitter wannabe, Plurk, and why
it never really took off (see Compete’s comparative numbers). In fact,
in my wrap up post, I went so far as to say that Plurk “sucked.” Well,
our friend and listener, Deb Robison, hopped on the show’s live chat and told us not so fast.
In fact, Deb argued that not only was Plurk not dead but rather that
there were a number of reasons why she actually liked Plurk more than
Twitter.

This conversation of course piqued my curiosity so I threw the idea
out to Deb that we do a “point / counterpoint” on Plurk vs. Twitter.
We agreed to divide and conquer with me writing the intro, both of us
creating a list of “pro’s and con’s” and then Deb doing the wrap up.
Since Deb gets the last word in this discussion, I have to say, she’s
done a great job getting me to think more about my harsh criticism of
Plurk. That’s not to say that I will jump back in and start using
Plurk again but rather that I might take a “kinder and gentler”
approach when I bring it up.
To make this a little more interactive, I did add my comments on Deb’s
lists in brackets — I encouraged her to do the same (hers are in gray
type):

Deb’s Plurk Pro’s

  1. threaded conversations easy to follow, seems to develop
    conversation better, more in-depth [AWS - fair point. Although
    there are a few third party apps that do this for Twitter like Mike Langford's TweetWorks]  Deb: yes, but is TweetWorks widely known?
    Oddly, one of the best apps for following threaded Twitter
    conversations is the app-formerly-known-as TwiterFon, now called echofon, but
    is only available on the iPhone and iPod Touch, so it too languishes
    in obscurity.
  2. consistency of group builds
    relationships greeting, familiarity, connections- asking about
    personal/work issues
  3. timeline and response mechanism
    prevent missing a conversation you were participating
    in
    [Aaron: Twitter could benefit from this although
    hashtags make an attempt to replicate] Deb: but you still have to do a
    search for a hashtag potentially taking you away from your Twitter
    stream- obviously not the case if you use Tweetdeck, or Tweetgrid, but
    both have limitations- there is often a lag time.
  4. easier to decide who to
    friend-can see them participate in other conversations and how they
    are connected to the people you already know
  5. groups formed around communities
    within plurk- plurkshops, plurk weightloss, recipe
    exchange
  6. constantly adding new features
    (where does the money come from?)
  7. can post from other services
    such as ping.fm and posterous
  8. private conversations take place
    among a group of people
    [Aaron: in my mind, this is Plurk's biggest advantage over
    Twitter. I've heard that this functionality is underway on Twitter but
    right now, it's frustratingly absent]
  9. **Has anyone noticed my high
    level of restraint here? I never mention that- Plurk rarely goes down.
    A lot of folks migrated to Plurk during the season of the FAIL Whale
    last year, but moved back once things stabilized.
    [Aaron: great
    point]

**Deb:
I have added #9 as an afterthought here, can’t believe I forgot it for
the original list **

Deb’s Plurk Con’s

  1. no community
    evangelism
    [Aaron
    - where's Robert Scoble when you need him?]
  2. karma- it’s only a novelty, not
    sure why people focus on it so much
    [Aaron - as I mentioned in the
    podcast, this is the thing I hate most about Plurk]
  3. hard to use on a PC- mouse
    trackball makes it easier to scroll side to side
  4. no SMS (IM though)
  5. only a couple of mobile apps
—————


Aaron’s Twitter Pro’s
  1. Sheer numbers: Whether it’s 20
    million or 40 million (yes, there is a question as to how many of
    these folks are actually active), many of my friends are here en
    masse.
    Deb: yes, but the numbers are
    overwhelming, some days I see people in my stream and think “who the
    hell is that and why am I following them? Or a friend doesn’t show up
    in my stream for days. They were active, but for some reason only some
    Tweeps show up in the stream. I am sure volume is the
    issue.
  2. Simplicity: yes, it took a
    little while to figure out Twitter but it was a whole lot easier to
    navigate than the land of weird looking animals with bones sticking
    out of their necks.
    Deb: again, see my argument about karma-
    who cares? Are you subject to nightmares after seeing Plurk critters?
    It’s about the conversation.
  3. Third party apps: due to
    Twitter’s open architecture, I’ve loved the apps that have been
    developed around Twitter.
    Deb: yep, the Plurk people
    missed the boat on this one. Although, I don’t understand why the
    Twitter folks couldn’t seem to innovate, Plurk constantly adds new
    features which seem to play the role of a third party
    app.
  4. Low barrier to
    following/un-following: unlike Facebook, I like the fact that
    following or un-following someone on Twitter has very little stigma. I
    can “try” someone’s stream if I like and then just as easily un-follow
    them if I don’t find value.
    Deb: never had any problem
    unfollowing people on Plurk or Twitter, but I notice some people
    really get upset when unfollowed. What’s the big deal? You have a
    thousand followers and you are going to miss me??
  5. Straightforward stream: while
    one might argue that this is the biggest strength and weakness of
    Twitter, I like the fact that I can dip in and out of the stream as I
    choose. If I want to update and walk away for a day, there’s nobody
    waiting on the other side for me to finish my threaded
    conversation.
    Deb: yeah, but I have had to come in
    mid-stream when a conversation is going on and sort through the tweets
    to get to the origination of the convo. That is when I reach for
    TwitterFon (echofon).
Aaron’s Twitter Con’s
  1. Spam: with mass adoption comes
    opportunity. With opportunity comes scam artists. Unfortunately, this
    has become a huge pain in the ass when it comes to determining who to
    follow back.
    Deb: I did not
    have to deal with a spammer until a couple of weeks ago. It was
    sending me through the roof. I experienced
    “SpamRage.”
  2. Threaded conversations: while
    there are third party apps that do this, it would be nice to have this
    “in-line” on Twitter.
  3. No group DMs: as I commented
    above, there are many a time when I would love to be able to send a
    group DM. For instance, I group blog with a number of friends over at
    Big Papelbon and
    it would be nice to be able to send a comment to all the contributors
    via DM all at one time.
  4. Hard to follow lots of users:
    yes, I do use Tweetdeck which makes following discrete groups easier
    but it would be nice if Twitter had Friendfeed like capabilities to
    pre-segment people into groups. Based on Deb’s “Plurk pro’s” above, it
    sounds like you can do this on Plurk.
    Deb: you can create groups and/or private
    conversations sent to individuals of your choice on Plurk, but I
    rarely do it. Tweetdeck crashes constantly, so I don’t use it
    anymore.



Gee, I feel like David Brooks and
Gail Collins of the New York Times’
The Conversation blog where the opposing parties exchange
niceties about summer vacation, then give their POVs. The Conversation
ends nicely and we politely agree to disagree. That having been said,
while I wouldn’t use the word “sucks” about Twitter, I don’t like it
as much as Plurk, but feel I have to use it for my work- held hostage
by a little bird and a whale. Thanks for the lovely discourse Aaron
and I hope your summer on the Cape didn’t leave you with too bad of a
sunburn.
[Aaron: Deb, this has been a blast. And as you
know, I love doing the point / counterpoint thing. Normally I spar
weekly with Jennifer on the Quick-n-Dirty but I always welcome
engaging with other smart folks like yourself.]

PlurkShops: Get All Five Here!

Beth Harte @ The Harte of Marketing has put all five PlurkShops in one place on her blog. Just in time for your morning coffee! You’ll see that the first two don’t have recaps – we weren’t organized yet. The final three do, or, in all cases you can link directly to the Plurkshops and read the threads. Warning: they are long, but engaging!

Happy Saturday!
-I Can’t Keep Up

Plurkshop: Atypical Social Media Campaigns

Last Night I had the privilege of hosting the 5th ever PlurkShop. Plurk, is an online community that facilitates conversations through microblogging. Each post is less than 140 characters long and you follow the Plurks along a time line. Discussions exist in threads so that you can participate. One person “says” something and others contribute to the conversation through responses.


It’s a fun community. A kind of Digital Diner- you show up, someone pours you a cup of coffee and the gang is there. They are all smart AND funny; ready to chat about social media and the biz. And, they give you a real, hard time :-)

What is a Plurkshop?
A group of motivated social media gurus- at all stages of the learning curve – get together in a Plurk thread to rap about a topic. Initially, these conversations grew organically and folks would spend hours debating the merits of a blog, marketing strategy, or helping one another with business challenges. Well, gentle reader, great things are delivered out of spontaneity and our group – open to anyone wanting to join – decided to host official Plurkshops. We set dates & times; one of us serves as a host and voila- a workshop based on free form exchange is rolling.

Plurkshop #5: A-Typical Social Media Campaigns
Are there sacred cows that you would never, ever touch with social media? Is social media appropriate for all types of business? Would it work for the most pedestrian of markets like waste management, auto body shops, TV repair shops, public utilities?

Here’s what we came up with. Yes & No. For the most part, almost any business/organization could build an online social community with the exception of funeral homes. Aspiring businesses however, need to met a series of conditions:
  1. Does the business have a marketing plan?
  2. Does management know why it wants social media?
  3. What kind of community does it hope to build?
  4. Who will implement the plan?
  5. Are there resources- time, skills, money, technology to implement the plan?
  6. Does the organization have an established community to build upon?
  7. Is this community online?
  8. Can the company partner with other organizations to build a community together?
  9. What is the best social media application? Blog? Facebook? MySpace? Twitter?
  10. Is this something local or national in scope? Where do they want it to go?
What’s the Value for the Organization?
  1. Able to harness the enthusiasm of customer base to build an online community.
  2. Attract new customers through the online community.
  3. Can provide extra service to clients such as DIY tips.
  4. Helping your community find resources builds trust.
  5. Having a comprehensive listing on Google & Yahoo helps your community find you – more and more people are recycling their yellow pages!
  6. Using feedback media, such as blog comments, allows the company to incorporate these ideas into their future plans.
  7. Partnering with other organizations can save on resources and expand reach.
  8. An interactive site engages participants and encourages them to contribute.

Technology Transfer
All great things experience growing pain. So many Plurkers attended our last Plurkshop that we decided to try to adapt the format to a chat room this time. Which had its challenges. A bright guy was able to set us up with the chat room and since we were in beta format, there were a few glitches. For those who were challenged by the new format, they were able to follow the conversation on their Plurk timeline.

Probably the bigger challenge was communication about the Plurkshop. Many people knew we were having the Plurkshop, but had trouble finding us – Plurk Gods can you offer and event listing space? Maybe an event ticker?

Also, the fact that we were in a password protected chat room led some to believe that we were trying to be exclusive. This was not the case. Our aim was to provide a format to maintain a pace to the conversation, that was a problem last time, in a forum that allowed for a large number of participants. The lesson is good communication is just as important as the technology. Finding useful applications that enable us to get the word out clearly to the community is key. Our group’s goal is for everyone to be able to participate in community building conversations.

Give us time gang! We want everyone to participate and have plans in the works to solve these challenges.

Examples of A-Typical Social Media
Waste Management, Inc. sponsors Greenopolis an online green community.
Buchtel Motors in Denver gives tips and offers appointment set-up online.
Denver Water has a water conservation campaign, Use Only What You Need
(Be sure to check out the Bandwagon page and watch the hilarious flower video!)

Check out the timeline from last night’s convo here. And send us some love- we need your comments!

Happy Fourth of July!
 -I Can’t Keep Up



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