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How do you teach an emerging media intro in 2 hours?

0 comments By Deb Filed in denver public library, fresh city life, learning, marketing, socal media Tagged with , , , , April 13th, 2010 @ 12:01 pm

Very carefully, very briefly that is. This Saturday, April 17, as part of Create Denver Week, Marketing Goddess Tasha King and I will run a Boot Camp on traditional and emerging media at the Denver Public Library’s Fresh City Life workshop. (Don’t ask to register, it filled up a long time ago.) Tasha will teach the ins and outs of  traditional marketing. Yours truly will cover emerging media.

Our workshop is part of the annual Create Denver Expo put on by the Denver Office of Cultural Affairs. And, since Economic Development Pros Ginger White & Co. have made it such a success in the past, it has become, Create Denver Week. There are still some awesome events this week, you can check them out here. Tonight’s PechaKucha Night would be a good start ;)

Emerging Media Marketing: Help! Where do I start?

Probably my favorite part about emerging media & technologies is that they are constantly evolving. And the challenge? The field is constantly evolving. It keeps you on your toes as you try to figure out where your community is, who still is informed and participates through traditional methods and who lives solely in emerging media. This phenomena is commonly referred to as, “drinking from a fire hose.” Our goal is to pare that down to a garden hose.

In my session we will cover:

  • 101: basics of the field
  • emerging media tools
  • productivity tools for indies
  • online communities
  • case study and interview with a special guest

A word about our sponsors

Our workshop is being hosted by Fresh City Life, the Denver Public Library’s hip, urban cultural programming series. When I think Fresh City Life, I think: Cooking Demos, Aron Ralston (author talk), Frock Out!, Food Rules, Western BBQs, Oscar Wilde and Brini Maxwell. (yes, indie crafters- the Brini Maxwell is coming to FCL!)

The Denver Office of Cultural Affairs (aka DOCA), see above, advances the arts and culture for the City and County of Denver. (We’d still be in the Dark Ages if it weren’t for DOCA.) DOCA’s amazing team provides economic development resources for creative businesses, pulls off major events like the Biennial of the Americas and hosts popular programs such as Doors Open Denver.

Looking ahead from the past

5 comments By Deb Filed in learning Tagged with , January 1st, 2010 @ 10:46 am

Welcome 2010! What has made the last year for me, were words of wisdom about life, work, technology, culture, you name it. I’ll share a few of them with you here.

On getting Started

Inspiration is for amateurs.

Ken Bernstein is a friend and Boulder artist who kindly reminded me, while I was complaining of writer’s block, that if you’re a professional, waiting around for the muse is not an option.

On organizational culture

Your culture is your brand.

Tony Hsieh, zappos.com CEO, has this as his mantra and you can find it on their company website. Maybe it is even in the corporate restroom stalls, I don’t know.  It’s so tempting for a company to go for ROI right off the bat, but Tony’s philosophy has been to hire optimistic, problem solvers who love to give good customer service. They know customers will come back. And a culture like that is going to be around for a long time.

On what makes great technology stand out

It’s actually counter intuitive. To me it’s the thing that’s the least complicated. When I was writing at Wired, any time I got some new, fancy technology that people would tell me, ‘this is gonna change the world,’ I’d send it home to my mom and dad. And if they said, ‘uh we don’t understand how this works,’ then I kind of knew this wasn’t going to gain wide adoption, at least in its early phases.

Ball State University Prof, Brad King, emceed last year’s Business Accelerator at SXSW. In his Level3 Red Couch interview, we got to pick his brain for a few minutes. This response to the question “What makes great technology stand out?” reminded me how easy it is to get caught up in the slickest, coolest looking app that performs awesome tricks for tech junkies, but may not sell to the average person. Isn’t that our goal? Creating new technology because you think it’s cool is fun, but producing something useful, that is accessible, now that’s progress!

On change

The first step towards change is acceptance. Once you accept yourself, you open the door to change.

My friend Myrna shared this Will Garcia quote. Myrna Weinreich shares inspiring thoughts like some people breathe. Whenever I need a new perspective, one of the quotes she shares is right there for me. We are in a state of rapid, constant change and it helps to take a breather and remind yourself to adapt.

These words are still relevant for me and will be moving forward. Not a lot of luggage, but something that will get through security anyway.

Happy New Year!

Finding your way around…how do you learn about social media?

1 comment By Germaine Filed in learning, research tools, social media September 16th, 2008 @ 10:09 am

I am sorry for the lack of posts! Work on my new site has taken me away from blogging. It will be up and running soon.

A recent post by GroundFloor Media got me to thinking about how I learn about and find new social media resources. Probably my chief research method is browsing the web and reading various blogs that cover topics related to my work. I want to learn from the best, but how do I find them? Not everyone can spend their time randomly searching the web. There are a lot of different ways to go about finding the best folks to learn from and I’d like to share a few of them with you.

GFM highlighted Spotlight Ideas’ list of the Top 100 Advertising, Marketing, Media & PR Sites – a great list with a range of sites across multiple fields. But one reader questioned the selection criteria.

If you want to find a site based on sheer numbers- The Viral Garden posts a weekly list of the Top 25 Marketing and Social Media Blogs. Mack Collier selects the top 25 based on their Technorati ranking- the number of websites and blogs that link to each blog on the list.

You have several options if you use Mashable a site that follows the social media industry. The site often puts together theme-based lists. I did a search for “women’s blogs” and got a link to their article on the Top Ten Social Networking Sites for Women. Another way to mine the site, click on the “Tags” button and select the keywords that match your search keywords.

A random method to use when you have the time to kill- head over to Alltop.com’s Social Media page. You can browse the various sites listed to see their most recent posts. Alltop.com is meant to be a type of online “magazine rack” for readers to browse while searching a particular topic, or to “just browse.”

My other method? Reading friends’ blogs. Most of my buddies have amazing curiosity and instinct and teach me something new everyday! Check them out on my blogroll!

How do you find social media sites? Share your wisdom with us!

-I Can’t Keep Up

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