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Facebook Friday- I hate having to think on Fridays

Usually Friday is a lovefest for all those people we follow on twitter- we send them #followfriday (#ff) props for being so good to us. And it’s the day we use to skip out to a baseball game, take a long weekend, or ditch out of work early. But, I am choosing to spend it researching and learning about Facebook’s Open Graph and how it impacts my privacy and security. (Also, it’s pouring rain, so I serious doubt the Rockies/Marlins game is really going to happen. And there’s no hockey on during work hours.)

Given yesterday’s news and the constant changes to Faceboook’s privacy & security settings, I am more confused than ever. How does Facebook or third-party apps, share or use our information? It seems so overwhelming that it’s more complex than understanding derivatives and credit default swaps.

And I am not saying Facebook’s new “Open Graph” is as dire or complex as financial products sold in a backroom, I am saying this tool is equally confusing and that the average Jane doesn’t have the time to sit down and figure it out.

So it’s easy to just start sharing your information across all websites & platforms without thinking because it’s embedded and readily accessible.  (I don’t want to go as far as saying, “everyone’s doing it, but pretty soon, everyone’s going to be doing it.)

This is really important to me because I have kept Facebook private and don’t use it for business purposes.

When I learned about how exposed our data is on fan pages (now community pages), I decided to un-fan (“unlike” in the new lexicon) pretty much all the pages I belonged to- and it took forever! Do you realize how many pages we fan? It’s so easy, just a click. When you want to leave a fan page, you couldn’t just knock it off a list, you had to go to the page and scroll down to the bottom left and hit “un-fan.” Since I had been clicking on “fan” pages for a couple of years- I had 181 fan pages. It took forever to get off all of them. (There was a benefit to this- my pages are not junked up by every cause, product or organization I loved- it’s just news from my friends. That made for a more enjoyable experience.)

I am not a conspiracy theorist, nor do I sit around worrying about my data in the “cloud,” but this seems to give me less control and I wonder how that will impact my life.

I have not had time to read through all the information; I will and write a post for next week. Today my day is “Facebook Friday.” I will read through Facebook’s new Privacy Guide and a lot of analyses to come up with my own opinion. For now, I leave you with some resources to help you formulate yours (or you can go down to the Tattered Cover for “Book & Lovers’ Day” and have an Ovaltine to warm your bones, on this cold, rainy day).

For those of you starting to wade into what Facebook’s Open Graph means for you, here you go:

Facebook’s privacy page.

Jennifer Leggio of ZDNet has a great post on the war between Facebook & Google.

Robert Scoble discusses Facebook’s Ambition based on attending yesterday’s Facebook Press Conference. Video interviews with experts and of the press conference itself are enlightening, to say the least.

When I moaned about all the changes at Facebook @bethpartin shared this PCWorld post on how to protect your privacy on Facebook.

Ultimately, it is our responsibility to manage our security and privacy.So many websites are installing the Open Graph(it takes about 10 minutes), we may have to use it if we want to participate fully in the web. That’s what concerns me most. Or, if I ever have kids, I can move them to rural North Dakota and we won’t have to deal with this…highly unlikely.

Fan Page Analytics Part II

This is Part II in a two part series.

Update: Pete Warden posted on April 5, that Facebook threatened to sue him over Fan Page Analytics and he had no choice but to take the data down. He writes about the experience here.

As discussed in Part I, Pete Warden’s Fan Page Analytics (FPA) demonstrates the potential for better understanding of Facebook Fan Page Fans and aggregate demographics.

Testing it out: Cyclefilm

Facebook Fan Page Fans most likely to be Cyclefilm Fans

From a practical standpoint, Markus Neuert at Cyclefilm put FPA to work right away. Note the list above of the top Fan Pages that crossover with Cyclefilm’s site. Including: Lance Armstrong, Women’s Cycling Magazine, New Belgium Brewing and USA Cycling, to name a few.

As a result Markus reports:

After seeing the analysis, I posted a CycleFilm new item on the FB sites I share the most fans with. In addition, the location analysis made me log on to twitter and follow more people from Colorado.

I had an amazing re-follow response! All in all, I think the analysis made my social postings more relevant. I can target people and groups who are most likely to find Cyclefilm products entertaining and useful, cutting down on perceived ‘spam’ and getting a better response rate. We all win! Relevance and targeting are key to a successful marketing strategy in my opinion!

Curious about the FPA data, I asked Pete Warden: Does FPA cover all Fan Pages?

The site relies on a sample of around 100 million public Facebook profiles for its statistics, which means that some smaller pages may be missing or have too few profiles to be significant. Generally any sites with more than 500 fans should show up.

One last question for Pete. How do you see FPA evolving?

The evolution will be driven by the feedback I hear from users of this initial version. There’s a lot of directions I can take this, I’m pretty excited about extending the analytics to Twitter to for example, but I’d like to understand what features people really care about before I go too deep.

What suggestions do you have for Pete? What would data sets will be useful for you? How would you apply this to twitter?

Let them know in the comments below, or you can find Pete on twitter @petewarden and Markus Neuert @cyclefilm.

Social Media Fatigue

I haven’t heard anyone use this term, although I am sure someone has uttered it. I’ve seen a lot of video lately on how overwhelmed we feel by medium that change faster than the Millenium Falcon can make the leap to hyper-space…well, maybe a little faster than that. FaceBook in Reality shows how insipid it would be to have all of the networks’ little games, idiosyncracies and absurdities thrust upon us at once…

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